INT’L MKT AND EXPORT MGMT
INMT 3049 | 3.0 Credits | UG
PREREQUISITE: ADMG2021 AND MRKT2021
An upper level course focusing on key management functions in international marketing: entry strategies, product and pricing politics, financing, promotion and distribution. The course will also concentrate on export management that is the major international activity of most small and medium-sized companies. Cross-listed with MRKT3049
