MARKETING RESEARCH
MRKT 3033 | 3.0 Credits | UG
PREREQUISITE: MRKT2021, MRKT3012
Explores the function which links the consumer, customer, and public to the marketer through information — information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; and, monitor marketing performance. This course deals with the planning for, collection, and analysis of data relevant to marketing decision-making and the communication of the results of this analysis to management.
